NOA: Thirty Outdoor Living Brands are Joining Forces

Renson is taking the lead in building a brand new, unique total experience park

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NOA: Thirty Outdoor Living Brands are Joining Forces
01/07/2020 - Experiencing, feeling, smelling, hearing and tasting what luxurious outdoor living looks like ‘in real life’: that’s what NOA Outdoor Living is all about. NOA is a total experience park/showroom in which thirty like-minded high-end partners from across the world are joining forces — led by Renson — to immerse visitors in various unique garden scenes from the end of 2021.
 
Supersized garden pavilion alongside the motorway
The Renson Outdoor site is slowly taking shape alongside the E17 motorway in the Belgian town of Kruisem. This is a megaproject with an investment value of 75 million euros which will not just be a production hub for all outdoor living products of the innovative family business, but which will also serve as the home of a unique total experience park under the name ‘NOA Outdoor Living’.

“It’s no coincidence then that this huge landmark development brings to mind a supersized garden pavilion,” Renson Outdoor Business Unit Manager Dieter Heyman explains. “But there’s much more to it: that facade conceals a zero energy impact project covering 100.000 m² which uses the most sustainable new heating and cooling technologies. We’re building a site that is fully self-sufficient in terms of water and energy consumption, and that is equipped with natural solutions for healthy and comfortable living and working.”
 
“Inside of this supersized garden pavilion, a zero energy impact project covering a total of 100,000 m² is being realised.” Dieter Heyman 
 
“What better place is there than Belgium — as the epicentre of high-quality design, right at the heart of Europe — to unveil a truly exceptional total experience concept like this?” NOA Concept Manager Hilde Baekelandt adds. “Of course, that doesn’t mean we’re stopping at the borders to realise this project. Quite the opposite, in fact.”
 
Thirty International partners, one common goal
Thirty international partners are turning NOA into the crème de la crème in the world of unique outdoor living. “NOA does not display products in isolation; it sets the scene. It doesn’t throw together a random collection of loose design pieces, structures and furniture; it creates stylised total concepts for a wide range of different gardens,” Hilde Baekelandt explains. “Renson may serve as the initiator, builder, coordinator and host in these settings, but each one presents a total concept of thirty brands who live and breathe design.”
 
“Never before has an outdoor living showroom been as complete as what NOA has to offer.” Hilde Baekelandt
 
 
In NOA, Renson and its partners are sharing their ambition to put comfortable, high-end outdoor living on the map. Just like Noah gathering animals of every kind on his ark, these thirty partners are bringing together all facets of outdoor living to create a never-before-seen total experience. Never before has an outdoor living showroom been as complete as what NOA has to offer.
 
“We expect to be in a position to officially open Noa Outdoor Living in the fall of 2021,” Hilde Baekelandt adds.

Renson on Archiproducts.com
 
NOA: Thirty Outdoor Living Brands are Joining Forces

NOA: Thirty Outdoor Living Brands are Joining Forces

NOA: Thirty Outdoor Living Brands are Joining Forces

NOA: Thirty Outdoor Living Brands are Joining Forces

NOA: Thirty Outdoor Living Brands are Joining Forces

NOA: Thirty Outdoor Living Brands are Joining Forces

NOA: Thirty Outdoor Living Brands are Joining Forces

NOA: Thirty Outdoor Living Brands are Joining Forces

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