The New Devon&Devon Bathtubs Designed in Collaboration with Gensler

Modularity and versatility, between Art Déco or minimalist aesthetics

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The New Devon&Devon Bathtubs Designed in Collaboration with Gensler
02/07/2020 - The historic Florentine company Devon&Devon presents Holiday and Dove, two new bathtubs designed in collaboration with global architecture and design firm Gensler. The unique and completely original bathtub system embraces a modular approach: four elements can be combined to offer a variety of aesthetic and performance solutions.
The sophisticated elegance of Holiday, inspired by the Art Deco movement, combines a rimmed tub that nests inside of the outer tub shell. The rim, with its top flat surface, allows taps to be mounted directly onto it. The inner module can be used not only with the tub shell, but also with semi-built-in installations.


Dove is equally versatile and is available in two versions. The first, with a distinctly contemporary look, combines the rimless tub with the same tub shell used for the Holiday. The second version uses a standalone rimless tub insert and offers a playful reinterpretation of claw-foot tubs.


We worked from a point of view of finding a design solution that is both classic and contemporary,” explains Daniel Stromborg, Product Design Director at Gensler. “The collection was inspired by Streamline Moderne, pulling from it the decidedly American twist on this Art Deco movement. We retained the memory of it – reinterpreting simple shapes, refined materials and subtle details – while consciously moving towards meeting the requirements of contemporary interior design. The modular nature of the collection is oriented towards offering customizable solutions in shape and material.”
The system, based on two different tub inserts that are available in both rimless and rimmed, nests into a universal tub shell with an optional decorative marble sleeve. The bodies of tub inserts and universal shell are made of White Tec Plus, an innovative compound that balances high design performance and sustainability. “Our entire group – explains Graziano Verdi, CEO of Devon&Devon and Italcer Group – is making considerable investments in the research and development of eco-sustainable raw materials and processes. White Tec Plus is not only aesthetically appealing and extraordinarily velvety to the touch. Certified Greenguard Gold, it is also durable, recyclable, 100% restorable, non-toxic and non-allergenic”.
In addition to the tub shell shared by both tubs, Holiday and Dove also provide the option of adding a Calacatta Oro marble sleeve to the plinth, smooth or moulded. Further base personalization is available by request. With its remarkable resilience to knocks and marks, as well as the ease of maintenance, Holiday and Dove are suitable for bath design in hotels and contract furnishings.
Holiday and Dove can also be coordinated with Devon&Devon’s collection of taps, where essential design is expressed with classical, retro, or contemporary touches. Dove relies on taps that can either be wall or floor-mounted, while Holiday can also integrate tap controls, mixers, and spray handset in the optional five holes on top of the rim. Holiday is the first deck-mounted tub without requiring an inspection panel. The internal tub module incorporates all the hoses and connecting elements, as well as the taps.


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